Richard Andersen, CVE, ICD.D
Chief Illuminations Officer, Venue Solutions Group 

Richard Andersen is passionate about maximizing human potential. As CIO - Chief Illuminations Officer - of Venue Solutions Group, Richard draws upon 35 plus years of experience in professional sports, venues and hospitality management to design and facilitate leading edge training and development programs that deliver those “aha moments”. It’s the “VSG Advantage”.

As founder of Lighthouse Management, he has provided organizational training, teambuilding, and leadership development for a variety of repeat customers. His clients included senior management of major corporations, professional sports teams and frontline staff of premier venues in North America and around the world.

In his professional career, Andersen served as President and CEO of Seafair, one of the Pacific Northwest’s premier Festival Management organizations, and President and CEO of Northlands, one of Canada’s largest multi-purpose entertainment and meeting complexes. Andersen was also Executive Vice President of the San Diego Padres and General Manager of PETCO Park. Earlier in his career, Andersen served as President and CEO of Joe Robbie Stadium, current home to the Miami Dolphins and then home of the Florida (now Miami) Marlins. He was also on the board of the Super Bowl XXIX Host Committee.

Andersen has volunteered in a variety of leadership roles for the International Association of Venue Managers (IAVM) including as Chair of the Board of Directors in 2012. He has instructed at the IAVM Venue Management School and Graduate Institute since 2004 and was the Chair of its Board of Regents in 2015. He has served on the faculty of the Venue Management Association (VMA Australia Pacific) School and Leadership Institute since 2014.

Andersen holds an MBA from the University of Pittsburgh’s Katz School of Business and an ICD.C from the Rotman School of Business at the University of Toronto.

Andersen’s professional service honors and distinctions include the City of San Diego’s Gaslamp Quarter “Lamplighter Award”, Virginia Citizen of the Year, Major League Baseball’s Lee McPhail Award and the IAVM Venue Management School Ray Ward Award for his contributions to industry education.

When not shining the light on organizational effectiveness, Richard enjoys still learning how to play the guitar, exploring the trails of the Pacific Northwest and wrestling with grammar.

Tamara Herold, Ph.D.
Associate Professor, Criminal Justice, University of Nevada, Las Vegas
Director, Crowd Management Research Council
Associate Director, Center for Crime and Justice Policy Graduate Director

Tamara D. Herold received her Ph.D. in criminal justice from the University of Cincinnati. She uses the crime science perspective to study the criminogenic impact of the design and management of places, as well as crowd dynamics that lead to violence. Her research and teaching projects involve working directly with police, private security, and stadium/venue operators. She has authored numerous scholarly articles, books, technical reports, and problem-oriented policing guides sponsored by the U.S. Department of Justice.

Herold co-developed the nationally recognized violence reduction strategy P.I.V.O.T. (Place-based Investigations of Violent Offender Territories). P.I.V.O.T. is designed to stop shootings in chronically violent urban locations. Police, city departments, and local communities work together to disrupt opportunities for violence, using a problem-oriented approach that focuses on uncovering and dismantling place-networks that permit violent activities. In 2017, P.I.V.O.T. was awarded the international Herman Goldstein Award for Excellence in Problem-Oriented Policing. 

A Teaching and Learning Center Fellow at UNLV, Herold has been the recipient of the CSUN Faculty Excellence Award, the College of Urban Affairs Teaching Award, and UNLV’s Spanos Distinguished Teaching Award.

Mark Herrera
Director of Safety & Security, International Association of Venue Managers

Director of Safety and Security for the International Association of Venue Managers and recognized as one of the top 25 most influential leaders in the meetings and event industry.   Well versed in training teams to mitigate risk against acts of domestic terrorism and conducted over 350 training sessions to leadership and frontline teams on Behavioral Indication and Risk Mitigation through Guest Service Interjection.   The training emphasizes on developing teams capable of providing Exceptional Focus, Performance, and Control in Extreme Situations. 

In addition, as the Director of Safety and Security for the International Association of Venue Mangers, Herrera represents the Department of Homeland Security Office of Infrastructure Protection as the current Chair for the Public Assembly Facility Sub-Sector Council.  As a representative of the Public Assemblies Facilities Sub-Sector Council, he works in collaboration with the Department of Homeland Security and the Protective Security Advisors to identify capability gaps across soft target community, counter threats to the pattern of life, research technology to mitigate risk and provides information to protect our Public Facility Assemblies and all Critical Infrastructures.   

Herrera is also a seasoned law enforcement officer and trainer, having spent twenty years with the Hobbs, NM, Police Department in numerous roles including Patrol Officer, Detective for the Gang and Narcotics unit, Supervisor of the Crime Prevention Division, Field Training Officer, Honor Guard Commander, and Entry Team Leader and Tactical Sergeant for a Special Operations Unit known as S.W.A.T.  During this time, his responsibilities also included the development and implementation of security policies and procedures and security awareness programs for the Community of Hobbs.

Upon retiring from the police department, he leveraged his training background to implement security policies, procedures and training programs for the oil and gas industry and later worked as an instructor for the Department Homeland Security, training 3,000 armed pilots to defend against acts of terrorism involving criminal violence or air piracy

Don Lang, MBA
Senior Lecturer, Executive MBA Programs Michael J. Coles College of Business, Kennesaw State University 

For over fifteen years, Don has focused his work on coaching and developing leaders and teams. He leverages a diverse background that spans human resources management, line operations, account management, and P&L responsibility, to enhance his contribution to leader development through coaching and related advanced learning programs. 

Don works with leaders to develop strategies, build collaborative relationships, form and lead high performing teams, and to develop, execute and achieve key business objectives. 

For leaders and organizations operating across borders, Don contributes key insights and perspective from years of hands-on consulting assignments in North and South America, Europe, Asia and Africa.

Don’s prior roles include human resources management assignments in Fortune 500 information management and financial services firms at both the corporate and field levels. Later, Don held several line operations and technology management roles in insurance/health care services. He also was Director of Healthcare Systems for a systems solutions firm where he served as channel marketing development lead.  He then became a Vice President and Principal at Mainstream Access, Inc., a global consulting firm focusing on talent assessment and development. Later, he served in a P&L leadership role as a Managing Director in the Human Capital Consulting Group of Spherion Corporation, a global outsourcing and consulting firm. He began founded his independent coaching and leadership development business in 2002.

Don holds an MBA from Georgia State University and a Bachelors Degree in Economics from Lafayette College.  He has completed an Executive Coaching certification program at Columbia University.  Don lectures on high performing teaming and coaching for leaders in the Executive MBA program at Kennesaw State University.

Daniel Ward
Director of Training & Exercise, The National Center for Spectator Sports Safety and Security (NCS⁴),
The University of Southern Mississippi 


Mr. Ward is the Director of Training and Exercise at the National Center for Spectator Sports Safety and Security (NCS⁴) at the University of Southern Mississippi (USM). In this role, he engages professional, collegiate, endurance event, and interscholastic safety and security professionals to meet industry training requirements, validate plans and processes, integrate solutions and implement best practices. Mr. Ward is responsible for ensuring the NCS⁴ effectively connects the academic and operational communities, preparing practitioners for the current, evolving threat environment.

In addition to his role at the NCS⁴, Mr. Ward has served in the United States Air Force since 2006. He has held a variety of roles in planning, incident management and emergency response. Mr. Ward has led organizational preparation, mitigation, response and recovery efforts for a wide range of natural, technological and human-caused disasters. He has also developed and led chemical, biological, radiological and nuclear response teams. In his 15-year career, Mr. Ward has supported preparedness and response efforts domestically and throughout Southwest Asia and the Republic of Korea. Most recently, he served in theater in support of Operation SPARTAN SHIELD as an Emergency Management Superintendent, where he oversaw emergency management efforts at three locations across the AOR.

Mr. Ward has developed and headed emergency management plans and programs for multiple disciplines and organizations, applying best practice and experience to a wide range of incident and event management. He is an Anti-Terrorism Officer, a Hazardous Material Technician, and was awarded the international designation of Certified Emergency Manager (CEM®) by the International Association of Emergency Managers in 2013. He has a Bachelor's degree in Emergency and Disaster Management and a Master's degree in Business Administration.

Thank you to our global partners.