Performance reporting is crucial to communicating the role and relevancy of the Convention Center to its stakeholders and the community served. Effective reporting delivers not only a tremendous opportunity to reveal and educate, it is also a key resource management tool for guiding operational and reporting excellence for your venue and the community it serves.

The Convention Center Performance Reporting Framework: An IAVM Handbook for Convention Centers provides convention centers with benchmarks for evaluating and communicating their organization’s performance. Activity, performance, and productivity measures are covered in all key venue functional areas. ROI formulas and definitions are also included.

This workbook, overseen by IAVM’s Research Committee and its’ Convention Center Performance Reporting Task Force, incorporates reporting standards which should now become an integral part of a convention center’s sales and promotion efforts.

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