Public Assembly Venue Management:
Sports, Entertainment, Meeting, and Convention Venues
The essential resource for the fundamentals, principles, and practices of public assembly venue management.



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About the Textbook

Those who manage public assembly venues are continually challenged to operate venues in such a way that brings success to venue ownership and meet the needs of those who utilize them. Accomplishing this daunting task is neither simple, nor is it consistent from venue to venue. Venues vary in mission based upon type, location, and goals set by those in leadership. In order to achieve the established goals, management must continually fine-tune their venue management skills and keep abreast of ever-changing social and economic trends in our society.

Public Assembly Venue Management: Sports, Entertainment, Meeting, and Convention Venues (2nd edition) addresses the functions common to all public assembly venues, including amphitheaters, arenas, convention centers, performing arts centers, and stadiums, amongst others. The textbook was written for use in both undergraduate and graduate-level courses within sport management, event management, hospitality management, entertainment management, and other related disciplines. The book is also used by venue management professionals and supports the certification and professional development programs of the International Association of Venue Managers (IAVM).

This book is organized in a logical sequence that takes the reader through the history and role of public assembly venues, followed by the other significant areas of venue management including venue ownership and management, business and financial management, booking the venue, marketing, ticketing, ancillary services and revenue sources, venue operations, event management, safety and security, and the newly added chapter on venue planning, financing, design, and construction. These chapters address the functions common to all public assembly venues and reflect current industry trends. The 2nd edition also includes new information regarding international venue management, venue emergency use scenarios, and the impact of COVID-19.


Table of Contents

  1. History and Role of Public Assembly Venues
  2. Venue Ownership and Management
  3. Business and Financial Management
  4. Booking the Venue
  5. Marketing and Sales
  6. Ticketing and Access Management
  7. Event and Ancillary Revenue Sources
  8. Venue Operations and Services
  9. Event Management and Services
  10. Safety and Security 
Glossary of Terms
Appendix A: Industry Examples
Appendix B: Core Competencies
Appendix C: Contract Components
Appendix D: IAVM Continuing Education
Appendix E: Related Organizations and Associations

Academic Version

Faculty: To Request a Review Copy 


University bookstores needing copies of the academic version to fulfill course adoptions should contact Ian Lamoureaux at

  • Academic Print Version ISBN: 9781792425974
  • Academic E-Book ISBN: 9781792426056 


  • This version of the book is not for classroom use, and it does not contain all materials needed for coursework.  To purchase the student version, place your order here.

Companion Materials

The following resources are available to assist in professional development and can be accessed through a customized website (access code provided with book purchase):  
  • PowerPoint presentations (an average of 28 slides per chapter)
  • Test Banks (an average of 27 questions per chapter)
  • Class Discussion Topics & Activities for each chapter
  • Case Studies (3 per chapter)
  • Industry Projects (6)

About the Authors

Kimberly Mahoney, PhD, CVP
Dr. Mahoney is currently an assistant professor in sport management at the University of New Haven College of Business, teaching primarily in the areas of event and venue management. She previously served on the faculty of the University of South Carolina and The Ohio State University. Dr. Mahoney also has over twenty years of experience in various segments of the sports and entertainment industry and continues to do consulting work on a variety of special projects. She began her career at the Georgia Dome while in graduate school and then worked as an intern at the Charlotte Coliseum. since that time she has been involved with the industry  as a contractor, client, and venue management. Dr. Mahoney has been involved in the opening of three new venues, including a convention center, a football stadium, and an arena. Her work as a regional manager with Show Pros Entertainment Services, Inc., provided opportunities to work in range of venues including stadiums, arenas, speedways, and amphitheaters. Dr. Mahoney previously served as an assistant commissioner with the Ohio High School Athletic Association (OHSAA) and as executive director of the OHSAA Foundation. Most recently, she served as the director of communications and program development with Columbus Arena Sports & Entertainment (CASE), which oversees the day-to-day operation of Nationwide Arena and the Jerome Schottenstein Center. Dr. Mahoney received her BA in communications from the University of Kentucky, her MEd in sport and facility management from the University of Georgia, and her PhD in sport management from The Ohio State University. Dr. Mahoney and her husband, Mike, reside in Connecticut.
Lee A. Esckilsen, CVE, CHE
Mr. Esckilsen is currently an associate professor at Johnson & Wales University in Providence, RI, teaching in the Center for Sports, Entertainment and Event Management. He stays active in entertainment and sports, venues and events, and development and management through his consulting company, ESVenues. During his thirty-year career, Esckilsen has been involved in the development and management of public assembly venues in both the United States and Great Britain. He has served as the executive director of six arenas, notably the pre-opening and management of the Mullins Center (UMass-Amherst) and the Manchester Arena (NYNEX-UK). He has generated more the $150 million in revenue and has booked and successfully managed more than 1,500 sports and entertainment events in his career. Esckilsen is a Certified Facilities Executive (CFE) awarded by the International Association of Venue Managers (IAVM). He is also a Trained Crowd Manager, certified by IAVM and a Certified Hospitality Educator (CHE), certified by the American Hotel & Lodging Educational Institute, Washington, DC. Esckilsen was a co-author of Public Assembly Facility Management: Principles and Practices, 2nd Edition, 2009, published by IAVM. Esckilsen serves as a Chair Emeritus for the Professional Golf Association Deutsche Bank Championship, played at the Tournament Players Championship Course in Norton, MA. He received his AS in Recreational Leadership from Dean College, his BS in Recreation Administration from Bowling Green State University, and his MS in Recreational Sports Management from Indiana University. Mr. Esckilsen and Victoria Warnock live in New England.
Adonis "Sporty" Jeralds, CVE
Adonis “Sporty” Jeralds is currently a full-time clinical instructor at the University of South Carolina and also works in community relations with the NBA Charlotte Hornets. Mr. Jeralds is a native of Fayetteville, North Carolina, and graduated with a degree in criminal justice from Guilford College. He has an MA in Public Administration from UNC Chapel Hill and an MA in Sport Management from the University of Massachusetts. Mr. Jeralds began his career in public assembly venue management at the Hampton Virginia Coliseum, and then accepted a position at the Charlotte Coliseum as assistant manager. In 1990 he became manager of the Charlotte Coliseum, a position he held for fifteen years. In that position Mr. Jeralds oversaw day-to-day operations and managed a $12 million operating budget and a staff of over sixty full-time and six hundred part-time employees. Mr. Jeralds is certified by the International Association of Venue Managers (IAVM) as a Certified Facilities Executive (CFE), a designation currently awarded to approximately 300 executives worldwide. During his career, Mr. Jeralds has helped coordinate such internationally recognized events as the NCAA Men’s and Women’s Final Four, the NBA All-Star Weekend, a visit by Mother Teresa, and a variety of major concerts and sports events. Mr. Jeralds is the author of three successful books, The Champion in You (2004), Let Your Light Shine (2010), and Follow the Bouncing Ball (2014), and in 2006 was awarded the Harold J. VanderZwaag Distinguished Alumnus Award from the Sports Management Department at the University of Massachusetts-Amherst. Mr. Jeralds and his wife Teresa are the proud parents of Jazmine and Jacob.
Steve Camp, CVE
Steve Camp retired after a rewarding thirty-four year career in public assembly venue management, destination marketing, organizational management, and sports-related event management. Mr. Camp has been certified by the International Association of Venue Managers as a Certified Facilities Executive (CFE) and has distinguished himself as one of the industry’s leading professionals in the Southeast. Mr. Camp has been involved with four major public assembly building projects in North and South Carolina and has successfully established organizations to manage and operate those venues. Mr. Camp learned his trade at the Charlotte Coliseum under the legendary Paul Buck and honed his experience at the Dean E. Smith Student Activities Center at UNC Chapel Hill, and then returned to open the new Charlotte Coliseum. In 1989, Appalachian State University designated Mr. Camp as a Distinguished Alumnus.  Mr. Camp served as managing director of Charlotte’s Auditorium/Coliseum/Convention Center Authority from 1989 to 1997, overseeing the operation of four venues with an operating budget of approximately $23 million, and a full-time staff of over two hundred.  While in this position Mr. Camp also oversaw the construction and staffing of the new Charlotte Convention Center.  Beginning in 2001, Mr. Camp served as president and CEO of the Midlands Authority for Conventions, Sports & Tourism, overseeing the construction and staffing of the new Columbia Metropolitan Convention Center in South Carolina, which opened in 2004. During his career, Mr. Camp has managed venues that have hosted the very best in the sports, entertainment, and meeting and convention industries. Those events include the 1994 NCAA Final Four, ACC basketball tournaments, major musical concerts, Broadway plays, and a variety of other high-profile events. Mr. Camp and his wife, Jackie, live in Charlotte, NC.

Universities & Colleges that have Utilized IAVM’s Textbook


Alvernia University ‒ Reading, Pennsylvania
Brigham Young University ‒ Provo, Utah
California State University at Fresno ‒ Fresno, California
Cleveland State University ‒ Cleveland, Ohio
Columbia University ‒ New York City, New York
Coppin State University ‒ Baltimore, Maryland
Dean College ‒ Franklin, Massachusetts
East Stroudsburg University ‒ East Stroudsburg, Pennsylvania
East Texas Baptist University ‒ Marshall, Texas
George Mason University ‒ Fairfax, Virginia
George Washington University ‒ Washington, DC
Georgetown University ‒ Washington, DC
Georgia State University ‒ Atlanta, Georgia
Hofstra University ‒ Hempstead, New York
Johnson & Wales University, Charlotte ‒ Charlotte, North Carolina
Johnson & Wales University, Colorado ‒ Denver, Colorado
Johnson & Wales University, North Miami ‒ North Miami, Florida
Johnson & Wales University, Providence ‒ Providence, Rhode Island
Laurentian University ‒ Ontario, Canada
Macomb Community College ‒ Warren, Michigan
Malone University ‒ Canton, Ohio
Millikin University ‒ Decatur, Illinois
Minnesota State University Moorhead ‒ South Moorhead, Minnesota
Missouri State University – Springfield, Missouri
Niagara University ‒ Niagara University, New York
Northwestern University ‒ Chicago, Illinois
Northwood University ‒ Cedar Hill, Texas
Saint Leo University ‒ Saint Leo, Florida
San Diego Mesa College ‒ San Diego, California
San Diego State University  ‒ San Diego, California
Southern Methodist University ‒ Dallas, Texas
University of Dallas ‒ Irving, Texas
University of Florida – Gainesville, Florida
University of Massachusetts ‒ Amherst, Massachusetts
University of Miami ‒ Coral Gables, Florida
University of Minnesota ‒ West Dock Minneapolis, Minnesota
University of Nevada Las Vegas ‒ Las Vegas, Nevada
University of North Florida ‒ Jacksonville, Florida
University of Oregon ‒ Eugene, Oregon
University of South Carolina ‒ Columbia, South Carolina
University of Tampa ‒ Tampa, Florida
Virginia Commonwealth University ‒ Richmond, Virginia
Western Kentucky University ‒ Bowling Green, Kentucky
Winthrop University ‒ Rock Hill, South Carolina

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